"Are today's Digital Transformations the twins of the Re-engineering projects of the 90s? Many of today's digital projects run that same risk as they merely replace previous applications with cloud equivalents. They generate lots of noise and require significant investment, but deliver disappointing payback. Impactful digital projects, in contrast, rethink business models, create smarter products and services, truly reshape the customer experience and automate lots of dull, dirty and dangerous tasks. "Transforming while Performing" focuses on the talent dimension to make you think very differently about the human element - and how to organize it in the book's elements of pods, guilds and co-creation partner relationships. This book will force you to examine your internal and external talent pools and not just pave the old cow paths in your Digital Transformation."

Vinnie Mirchandani, Advisor, Author, former Gartner Analyst Deal Architect, Inc.

"Twenty five years after the Netscape browser ushered in the era of digital transformation, industry analysts claim only 25 percent of global sales are digital while a mere five percent of firms are “digital leaders”.
Andres Angelani’s Transforming While Performing is a pragmatic, seven-part manifesto that offers keen insight into how business executives must leverage digital technology to meet, and exceed, customer needs.
It is a must read for business leaders intent on transforming their firm into digital."

Gary Beach, Publisher Emeritus of CIO magazine and a columnist for The Wall Street Journal CIO Journal.

"Every established organization confronts the digital transformation imperative; yet the road ahead is perilous. In Transforming While Performing - the title clearly specifies the challenge - Andres Angelani shares crucial lessons for how to navigate into the future: building strategic partnerships, developing internal competencies, and building a culture of innovation."

Vijay Gurbaxani, Director, Center for Digital Transformation and Taco Bell Endowed Professor of Information Systems and Computer Science at the University of California, Irvine
The Paul Merage School of Business.

"Can such a spirit of unfettered innovation last in today's data-intensive digital era? Yes, and more so, says Andres Angelani, CEO of Cognizant Softvision. In his forthcoming book, Transforming While Performing: How to Create a Culture of Innovation with Partners, Angelani says digital helps open the gates of rapid, fail-fast type of innovation. He outlines the key elements of innovation: starting with a gamification approach to meeting objectives, along with a design approach to management."

Joe McKendrick: Forbes Contributor, Independent Author and Analyst

"Transforming While Performing outlines and ties together many of the essential capabilities needed to benefit from digital efforts. The capabilities linked together include: co-creation with diverse mindsets, guilds/communities of talent, staff and effort nurturing as well as ongoing, engaged continuous improvement, customer focused and human connected design,  tolerance of failing fast and the need to partner. Executives taking on the digital challenge should compare their enterprise's capabilities and real execution against those suggested in the book as well as consider how well they are linked within their enterprise."

Bruce J. Rogow,  President IT Odyssey & Advisory

In "Transforming While Performing," Angelani writes "The ability to interact with another person or in a group is innately human." While technology continues to develop at a breakneck pace, and companies search for better, more cost-effective ways to build their business, Angelani uniquely understands that companies and brands need to connect with their customers and each other on a human level.

Dawn Pratt, Tech Up for Women

To transform while you perform seems impossible until you realize that whenever you truly focus on your customers and their challenges—that is precisely what happens. Designing customer experiences, collaborating with partners to meet customer needs gets us out of our performance myopia and into the service mindset that is core to succeeding in our digital age. Andres’s latest book can help show you the way.

DGeoffrey Moore
Author, Crossing the Chasm and Zone to Win