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Deepen customer relationships

Today’s retail and consumer goods companies are challenged to develop deeper customer relationships, enable and empower customers, create exceptional experiences and bring digital into every function of sales, support, merchandising and finance operations.
Intelligent digital operations are critical to success. Organizations need to bring together business process transformation, digital platforms and automation to keep pace with customer demands and market trends. Data, analytics and AI must be used to understand customers and growth opportunities.
Cognizant partners with retail and consumer goods companies to meaningfully engage and grow customer relationships, sales and revenue. Backed by managed services and global scale, we help firms operate cost-effectively and optimize customer experiences.

Segments

Consumer Goods
Consumer Goods

Apply business process transformation to improve sales and marketing, customer service, and finance processes, enhance customer experience and grow market share.

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Department Stores
Department Stores

Combine intelligent digital platforms and managed services to improve supply chain management and customer service, agility and adaptability.

Discount Stores
Discount Stores

Implement digital operations to optimize merchandising, and improve supply chain efficiency and product mix management, to improve customer retention and growth.

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Grocery and Pharmaceutical Retailers
Grocery and Pharmaceutical Retailers

Bring together cloud, data, automation and AI to improve pricing and inventory management, sales and service operations and end-to-end customer experiences.

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Specialty Retailers
Specialty Retailers

Transform business processes to innovate customer experiences across onsite and digital channels, and improve agility to adapt to constant change.

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Food Service Companies
Food Service Companies

Transform sales operations and customer service to deliver a next-generation omnichannel customer experience and business outcomes.

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33%

increase in sales with intelligent order management for retail and consumer goods

Offerings and platforms

Speed to scale with digital platforms

We provide services that help retailers streamline finance operations, enhance the customer experience and improve store operations management at speed and scale.

Digitally transform finance and accounting

Transform finance and accounting operations into a value generator for your organization. Apply next-generation digital capabilities to enhance existing investments and turn procure-to-pay, order-to-cash, record-to-report and financial planning into valuable business insights.

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Treat your customers right

Achieve new revenue-generating opportunities for your organization with next-generation customer service. We enable you to deliver proactive, predictive interactions across all your customers’ preferred channels to deliver more efficient, effective and enriched experiences.

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Let digital mind the store

Ensure uptime of stores to reduce revenue leakage and employee downtime and to increase customer satisfaction. Digital store support services enable quicker issue resolution and faster checkouts.

Seamless experience on e-commerce platforms

Gain improved revenue through robust and digitized content management processes. This will ensure content accuracy, consistency of data, enriched images with image digitization and smart labeling. Ultimately, you’ll have a seamless experience on ecommerce platforms achieved through advanced analytics, automation and data extraction technology.

Reduce revenue leakage, improve cash flow

Integrate CRM, customer-interaction channels, advanced analytics, marketing and human-centric process design to achieve digital transformation through our omnichannel solutions. We help you deliver superior customer interaction experiences, a committed revenue list, improved acquisitions, reduced churn, operational efficiencies and flexible commercial models.

Latest thinking

WHITEPAPERS

Four ways that technology is remolding the digital supply chain

Industry 4.0 ideals challenge supply chains to deliver advanced capabilities beyond those inherent in typical operating functions. Emerging digital technologies are enabling processes, partners, products and services to work harmoniously to enhance today’s highly interconnected and networked supply chain.

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Cognizant named the RPA turnaround specialist by Forrester

The Forrester Wave™: Robotic Process Automation Services, Q4 2019 reports Cognizant as a Leader among Robotic Process Automation (RPA) service providers. Cognizant has supported customers by successfully setting up the automation CoE and tracking the RPA program back to outcomes.

Read the press release
Digital Business Operations: Retail & Consumer Goods

Deepen customer relationships, create exceptional experiences and adapt to constant change. Learn about how Cognizant helps you transform your operating model.

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Take the first step

Serving customers by looking forward as well as back is a big promise, but the power of today’s new digital capabilities is vast and growing.

Let’s talk about how digital can work for your business.