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Modern Business
Future-ready equals mastering AI

Explore the five essential areas to achieve AI mastery in this new report based on research developed in collaboration with the Economist.

Is your business future-ready?

Today’s businesses can all count on one thing: uncertainty. From supply chain disruption to global climate and health crises to talent shortages—the priorities you focus on today will determine if you are truly future-ready.

But within this challenge is an opportunity to reimagine foundational elements—technology, talent, ESG—all key aspects to making your business capable of staying ahead of emerging expectations and competitors.

Find out how business leaders like you are preparing for tomorrow’s challenges in Ready for Anything: What It Means to Be a Modern Business, which includes our perspectives on research conducted by Economist Impact and supported by Cognizant.

Multiple priorities highlight the challenge of becoming future-ready

Explore what it means to be perpetually future-ready and what it takes to build foundations for long-term success. Get insights from a survey of 2,000 senior business leaders about where to focus to understand what you need to do now.

Prioritize, focus and create a cycle of success

Restructure core elements of your business to be self-supporting and interconnected across technology, talent and ESG.


Seizing opportunities for future-ready businesses

Operations is experiencing an identity shift from back-office management of routine tasks to a strategic source of innovation and competitive advantage. Businesses have discovered that the only way to embrace the new is to ensure that the processes are built for simplicity, elegance, and ingenuity.

Futuristic-looking pattern


New technology is not a guarantee of value

A value challenge looms as businesses struggle to realize returns from new technology investments. And we see transformation drivers like IoT, cloud and AI rapidly becoming table stakes, making room for emerging technologies like blockchain, quantum computing and robotics to uncover new possibilities.

light photopraphy of a woman with her arms out and swirls of light


Workforce strategies need a major overhaul

While many see a shrinking labor pool as the main issue facing talent management, the reality is that companies are falling short in preparing people for the future of work. Explore how focusing on technology without fully investing in the people behind it creates barriers to future readiness.

Man standing in front of an outlined doorway with red and blue neon lights


Close the gap between ESG commitments and action

90% of decision makers agree you can’t be a modern business without a cohesive ESG strategy. But there’s a huge disconnect between actual plans and real action—a gap that must close as customers, employees, investors and regulators increasingly scrutinize ESG progress and begin holding companies more accountable.

A close look at a splash of water

The key to perpetual relevance: intuition

Imagine anticipating change and acting before your competition does. Imagine confidently making data-driven decisions at the perfect time. Imagine always being relevant to your customers.

That’s the power and promise of intuition.


The views and opinions expressed on this page are those of Cognizant and do not necessarily reflect the view and policies of Economist Impact. Data presented is from an Economist Impact executive survey, supported by Cognizant, conducted in 2022.

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