Business processes to supercharge performance

BPO is the transfer of responsibility for a specific enterprise workflow or process to a business services provider. The provider manages the people, technology and assets involved in the process and is responsible for delivering business outcomes. Originally, BPO was used for cost reduction based on labor arbitrage. Modern BPO services heavily leverage technology and data to deliver better outcomes—faster and at a lower cost. Vendors use technologies like automation and AI, new talent models, redesign and data and process simplification to support innovation and accelerate profitable growth.

Modern BPO services are rooted in a shared purpose between vendor and client, with contracts often incorporating risk-sharing aspects, outcome-based pricing and joint go-to-market models.

BPaaS is a type of BPO delivered based on a cloud services model. BPaaS is connected to other services, including SaaS, PaaS and IaaS, and is fully configurable. BPaaS provides companies with the people, processes and technology they need to operate as a pay-per-use service by making use of the availability and efficiency of a cloud-based system. This approach to operations greatly reduces total cost of ownership by providing an on-demand solution based on services needed as opposed to purchasing a package deal tied into a single application.

BPaaS keeps companies in lockstep with industry best practices and technology advancements. Companies can also easily increase business process services levels during peak periods and bring new products and services to market faster with BPaaS’s unique operating flexibility and agility.

Modern business process outsourcing services have many advantages ranging from process redesign and operating model simplification to flexibility, resilience, speed, innovation and direct impact on top and bottom lines. For example:

• Increased revenue per transaction through the incorporation of AI into order systems for basket analysis
• Improved customer and employee experiences through the utilization of design thinking in process redesign, multi-channel support—incorporating chat, phone, social media, email, data and analytics-augmented processes to increase resolution speed
• Increased profitability through cost reduction
• Increased productivity through technology, data and process-redesign
• Faster time to market for new services through specialized support to help businesses test, iterate and scale new ideas
• Progress towards a circular economy through simplification and by incorporating reuse and recycling concepts into operations
• Access to skilled experts and modern operational principles
• Connection to other vendors within a specific ecosystem, and cross-pollination of innovation across domain areas
• Access to skills in emerging tech areas like AI and generative AI

In the context of processes, automation combined with process redesign and artificial intelligence—AI and generative AI—is often referred to as intelligent process automation (IPA). Among the most notable benefits of IPA is that it facilitates an end-to-end view of enterprise processes across silos—connecting data, insights and people to improve business outcomes.

BPO providers leverage automation along with analytics and AI to reduce costs and dramatically improve customer and employee journeys.

Yes. While traditional BPO mostly supports back-office processes, modern BPO services support both critical and non-critical processes. Examples include:

• Finance and accounting
• Marketing and sales operations
• Employee experience
• Customer care
• Human Resources (HR)
• Supply chain

Modern business process services are offering specialized support in industry-specific areas—benefits and claims management or revenue cycle in healthcare, asset and wealth management in banking, drug testing and development or regulatory and compliance in life sciences, retail analytics and order management in retail, etc.

Depth of industry knowledge, along with the availability of digital assets and platforms that can accelerate the speed of implementation, are important ways for BPO providers to differentiate themselves.