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Consumer Goods

There is no question that digital technologies are reshaping the consumer goods industry. It’s an ever-changing marketplace, where digital-first players are seizing competitive advantage and tradition-bound brands lag behind. We help you build your digital culture with strategies that keep you in the technological forefront and connected to your customers.

DEPTH OF EXPERTISE

The consumer goods segments we serve

'How' an experience is delivered 'is' the experience

Customer experience isn’t delivered in a vacuum—it requires a multilayered ecosystem that reliably and repeatably delivers on the brand promise.

Customer experience isn’t delivered in a vacuum—it requires a multilayered ecosystem that reliably and repeatably delivers on the brand promise.

Using AI to fight the pandemic

Cognizant and XPRIZE announce Pandemic Response Challenge winners and how they are helping reopen the world’s economies and societies safer and faster.

DRIVEN BY RESULTS

Benefit from our multi-disciplined approach

We solve the toughest challenges in consumer goods with a digital-first approach.

RESULTS

A multinational beverages company

RESULTS

A multinational beverages company

establishes a greater brand relevance with millennial consumers.

RESULTS

A major beauty products company

RESULTS

A major beauty products company

uses digital asset management technology to accelerate its marketing initiatives.

CONSUMER GOODS ECOSYSTEM

Targeted solutions

Cognizant offers solutions specific to the challenges of consumer goods companies.

Trade promotions management

Measure the ROI and effectiveness of trade promotions, one of your biggest costs.

Sales effectiveness solutions

Modernize your merchandising efforts and get a better return on in-store promotions.

Marketing services & branding

Gain new insights into your marketing data and boost ROI with digital marketing capabilities.

Supply chain management

Solutions that streamline supply chain operations through better network collaboration and warehouse management.

BUSINESS INTELLIGENCE

Recently published insights

PERSPECTIVES

Designing better software-driven experiences for consumer goods

The COVID-19 pandemic has shown the need for modern software engineering approaches. We offer six recommendations on ways CPG companies can transform into software-centric businesses.

PERSPECTIVES

How food makers can connect with consumers to boost brand relevance

By building customer data platforms, food brands can be positioned for success in the direct-to-consumer space.

WHITEPAPERS

The future of consumer packaged goods

Emerging trends have transformed the consumer packaged goods (CPG) space to a more streamlined, data-driven and direct 'with' consumer way of business.

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Take the first step

Serving customers by looking forward as well as back is a big promise, but the power of today’s new digital capabilities is vast and growing.

Let’s talk about how digital can work for your business.