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Operate with agility and intelligence at scale

Marketers navigating the pandemic shockwaves face enormous challenges. Evolving customer behaviors. Finding new marketing solutions that build brand trust while maximizing campaign effectiveness. Delivering hyper-personalized experiences in the right context across channels—and doing so effectively. The mandate is clear: Accelerate the shift to digital marketing to stay relevant.
Cognizant’s Marketing Operations solution helps across all parts of your organization, bringing together the right talent, thought leadership and platform expertise to drive tangible outcomes across the end-to-end marketing process.

The post-pandemic economy demands you keep up with evolving customer needs and behaviors. We help you automate and scale many parts of your business, enabling personalized campaigns wherever your customers are in their journey.

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enabling agility and intelligence at scale
Cognizant named a Leader in Marketing Services PEAK Matrix® Assessment 2022

For the second consecutive year, Everest Group has recognized Cognizant as a marketing services leader, citing our strong expertise in CRM consulting, marketing automation, analytics and more.

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Marketing BPS service leader

Cognizant is positioned as a leader in Marketing BPS services by Everest Group. The PEAK Matrix report recognizes Cognizant’s end-to-end marketing services, complemented by strong strategy and consulting offerings.

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End-to-end offering portfolio
End-to-end offering portfolio

Cognizant provides value across every stage of the digital advertising process.

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Deep platform expertise
Deep platform expertise

Skills and experience across the board provide operations and performance you can rely on.

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Tools and frameworks
Tools and frameworks

Engagement linked to outcomes means your ad spend provides real commercial return on investment.

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Intelligent automation
Intelligent automation

Processes that enable faster speed to market.

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Subject-matter experts
Subject-matter experts

Cognizant’s experienced team provides essential advice on campaigns and optimization.

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Global operations scale
Global operations scale

The international scope of digital advertising means campaigns require a partner with a global reach.

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50%

Productivity gains by integrating advanced analytics into campaign managers’ processes.

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Featured work

LIFE SCIENCES

Content factory improves quality, cuts costs
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LIFE SCIENCES

Optimized marketing operations achieves 100% compliance
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Related thinking

INFOGRAPHIC

Optimize marketing for uncertain times

It’s a new and unpredictable marketplace. The challenge—and opportunity—is to deliver relevant experiences at speed and scale with drastically lower budgets.

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Our perspectives

PERSPECTIVES

Will COVID-19 be the tipping point for immersive advertising experiences?
With consumers at home creating sophisticated, imaginative videos, brands and advertisers should be preparing to capitalize with truly immersive campaigns.
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PERSPECTIVES

Unlocking data and metrics to maximize digital advertising ROI

In a remarkably short time, digital marketing (and advertising) has grown from an emerging practice to a mandatory, vital way to connect with consumers.

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PERSPECTIVES

Ad vantage points: Four digital advertising risks, and ways to safeguard brand reputation

The massive growth of digital advertising has introduced new risk to brands.

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Take the first step

Serving customers by looking forward as well as back is a big promise, but the power of today’s new digital capabilities is vast and growing.

Let’s talk about how digital can work for your business.