Skip to main content Skip to footer

Operate with agility and intelligence at scale

Marketers navigating the pandemic shockwaves face enormous challenges. Evolving customer behaviors. Finding new marketing solutions that build brand trust while maximizing campaign effectiveness. Delivering hyper-personalized experiences in the right context across channels—and doing so effectively. The mandate is clear: Accelerate the shift to digital marketing to stay relevant.
Cognizant’s Marketing Operations solution helps across all parts of your organization, bringing together the right talent, thought leadership and platform expertise to drive tangible outcomes across the end-to-end marketing process.

The post-pandemic economy demands you keep up with evolving customer needs and behaviors. We help you automate and scale many parts of your business, enabling personalized campaigns wherever your customers are in their journey.

enabling agility and intelligence at scale
End-to-end offering portfolio
End-to-end offering portfolio

Cognizant provides value across every stage of the digital advertising process.

guys shooting video
Deep platform expertise
Deep platform expertise

Skills and experience across the board provide operations and performance you can rely on.

a person working on their laptop
Tools and frameworks
Tools and frameworks

Engagement linked to outcomes means your ad spend provides real commercial return on investment.

a person viewing some report on the laptop
Intelligent automation
Intelligent automation

Processes that enable faster speed to market.

abstract blue image
Subject-matter experts
Subject-matter experts

Cognizant’s experienced team provides essential advice on campaigns and optimization.

a proficient person explaining things to a newbie
Global operations scale
Global operations scale

The international scope of digital advertising means campaigns require a partner with a global reach.

a woman leading the presentation


Productivity gains by integrating advanced analytics into campaign managers’ processes.

Featured work


Content factory improves quality, cuts costs
a laptop screen with some random reports


Optimized marketing operations achieves 100% compliance
abstract pink and purlple image
carousel starts

Related thinking


Optimize marketing for uncertain times

It’s a new and unpredictable marketplace. The challenge—and opportunity—is to deliver relevant experiences at speed and scale with drastically lower budgets.

a person working on their device with multiple connectivity options

Our perspectives


Will COVID-19 be the tipping point for immersive advertising experiences?
With consumers at home creating sophisticated, imaginative videos, brands and advertisers should be preparing to capitalize with truly immersive campaigns.


Unlocking data and metrics to maximize digital advertising ROI

In a remarkably short time, digital marketing (and advertising) has grown from an emerging practice to a mandatory, vital way to connect with consumers.


Ad vantage points: Four digital advertising risks, and ways to safeguard brand reputation

The massive growth of digital advertising has introduced new risk to brands.

Take the first step

Serving customers by looking forward as well as back is a big promise, but the power of today’s new digital capabilities is vast and growing.

Let’s talk about how digital can work for your business.