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Modern AI-integrated marketing operations

Today’s marketing teams need to reach audiences in the right context, and across channels. Doing so effectively requires agility and foresight driven by the power of AI, data and analytics.
We help clients rethink how they create value, innovate and grow by combining business and process expertise with intelligent digital platforms to optimize marketing operations.

What you could achieve

Operate with agility and intelligence

Cognizant’s marketing operations services combine talent with domain and platform expertise to help clients automate and scale processes as well as develop and optimize personalized campaigns for each step of the buying journey. We also partner to co-innovate, test, iterate and deploy new campaigns quickly and efficiently.

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What we deliver

Deep platform expertise

Skills and experience across major advertising platforms provide operations and performance you can rely on.

Commitment to outcomes

Our expertise with tools and frameworks on a global scale enable us to commit to outcomes, helping clients achieve better returns, faster.

Intelligent automation

We help develop processes that enable faster speed to market.

End-to-end expertise

Our experienced team provides essential advice on integrated marketing campaigns optimization.

Featured work

Content factory cost cut by 50%

A scalable digital content factory helped our client gain greater control and visibility of asset performance across campaigns.

AI improves productivity by 50%

A digital ad agency automates ad extensions featuring deep learning-based natural language processing (NLP) to help its customers improve click-through rates.

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Optimized marketing operations boosts customer satisfaction

A centralized marketing platform helped a global pharmaceutical company accelerate response time by 20% and achieve 100% compliance.

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Customer experience evolves in the IoT era

IoT devices are changing how marketers, product managers and e-commerce businesses look at data collected from multiple sources—and how it can improve customer experiences.

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Good customer experience = growth—even in a downturn

Explore four CX questions leaders should ask to boost customer loyalty, improve brand reputation and increase revenue—now and in the long run.

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Explore additional business process services

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Join our team

Empower your career and future-proof your skills while you help the world’s most influential companies, including marquee Global 2000 clients and Silicon Valley heavy hitters, win with intuition. Join the industry leader.

Take the first step

Serving customers by looking forward as well as back is a big promise, but the power of today’s new digital capabilities is vast and growing.

Let’s talk about how digital can work for your business.