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Sales & Marketing
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Reach the right audience at the right time.

Life sciences marketers need to reach numerous audiences and deliver compelling, personalized messages to each of them. Cognizant’s business and technology experts help you target those audiences with the most advanced, innovative strategies and digital technologies.
We assist throughout the full sales and marketing cycle. That includes helping you evaluate your promotional channel options and selecting the best customer relationship management and cloud-based services for your organization. It’s all about designing and delivering the best, most effective sales & marketing experience for today’s life sciences customer.
Learn more about our Life sciences solutions for your business.
Market and channel consulting
Market and channel consulting

Respond faster to customer needs with the best, most appropriate marketing channels and processes.

Market technology consulting
Market technology consulting

Leverage today’s best digital technologies to deliver the most cost-effective services to life sciences customers.

Product marketing
Product marketing

Reach the right audience at the right time with a full complement of targeting, segmentation and positioning services.

Latest thinking

Drive a new wave of patient and HCP care with generative AI

Life sciences experts discuss how generative AI’s advanced capabilities, coupled with a solid data strategy, are revolutionizing traditional customer care practices.

Cognizant commercial webinar on 5/14/2024
Tender and deal management: The journey to excellence

Learn how pharma and medical device manufacturers can improve  tender and deal management, choose a global management platform and apply best practices.

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researchers in lab
Achieve excellence in tender and deal management

Find out how the right global management platform and best practices for implementation can improve less than optimal approaches—and drive revenue.

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The future of healthcare and life sciences


Advanced technology will transform life sciences. We should be prepared for a smart digital world of prediction and prevention.

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a kid wearing a stethoscope and holding a teddy bear
With an experience operating system, you can treat customers as individuals

By combining technology, customer data and AI, an experience operating system enables businesses to deliver personalized experiences at speed and scale.

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LIFE SCIENCES MANAGEMENT

Leadership

Gaurav Marya

Strategic Business Unit Head & Business Unit Integration Lead, Life Sciences

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Bryan Hill

VP, Digital Health & Innovation, Life Sciences

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Take the first step

Serving customers by looking forward as well as back is a big promise, but the power of today’s new digital capabilities is vast and growing.

Let’s talk about how digital can work for your business.