carrot carrot carrot Change Centers x cognizanti collaborators create-folder Data Science Decisive Infrastructure download download edit Email exit Facebook files folders future-of-work global sourcing industry info infographic linkedin location Mass Empowerment Mobile First our-latest-thinking pdf question-mark icon_rss save-article search-article search-folders settings icon_share smart-search Smart Sourcing icon_star Twitter Value Webs Virtual Capital workplace Artboard 1

Please visit the COVID-19 response page for resources and advice on managing through the crisis today and beyond.


The Right Content Enhances the Customer Experience

The Challenge

One of Cognizant’s clients was experiencing lower customer stickiness due to stiff competition from other online streaming services and customer dissatisfaction because of inflexible channel packages and pricing.

Our Approach

A simple and highly personalized search and discovery platform for video subscribers helps our client locate the right content to enhance the customer experience. Cognizant’s solution involves integrating clickstream data with viewership and subscriber profile data. Our sophisticated algorithm then provides targeted content recommendations. Dashboards enable the company to track key performance metrics such as adoption, customer satisfaction and revenue from paid content.

Recommendation Engine Increases On-Demand Use by 20%


customer records processed


increase in on-demand use


increase in number of channels watched