carrot carrot carrot Change Centers x cognizanti collaborators create-folder Data Science Decisive Infrastructure download download edit Email exit Facebook files folders future-of-work global sourcing industry info infographic linkedin location Mass Empowerment Mobile First our-latest-thinking pdf question-mark icon_rss save-article search-article search-folders settings icon_share smart-search Smart Sourcing icon_star Twitter Value Webs Virtual Capital workplace Artboard 1
CONSUMER GOODS

Digital Asset Management Puts the Finishing Touch on Sales Optimization


The Challenge

For one of the world’s largest direct sellers of beauty products, producing and distributing marketing material to its many independent resellers is a vital step in the sales process.

However, the company’s legacy system forced users to manually download and upload digital assets and manually ship them among countries on hard drives. The company needed a solution to help accelerate its marketing initiatives and reduce cost, while increasing efficiency through new, optimized business processes for its various geographies and business units.

The company engaged Cognizant's assetSERV™ team as a consulting partner to help evaluate digital asset management (DAM) vendors.


Our Approach

We conducted a detailed requirement analysis and gathered user feedback. Using a custom-weighted scorecard to develop a proof of concept, we helped the beauty company select a solution and then tailored it to meet its needs.

Our extensive knowledge of DAM technology enabled us to deliver both a strong security model to enforce licensing, and the ability for users to easily see assets globally. We created a custom module to separate the functions of viewing and downloading assets. Users can now see all the creative assets available in any geography, and the solution enforces the purchase of usage rights when necessary.

Global Access and Security Prove DAM Is More Than a Pretty Face

The beauty supplier has successfully reduced its time to market and related costs. The management expects to continue driving costs down through the digital distribution savings they now enjoy.

138%

ROI in first year

$150,000

reduction in shipping costs per year

70%

reduction in penalties, due to better license management

10%

reduction in time spent searching and editing assets


SPREAD THE WORD