Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn MoreHelping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
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Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn MoreHelping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn MoreOne of Cognizant’s clients was experiencing lower customer stickiness due to stiff competition from other online streaming services and customer dissatisfaction because of inflexible channel packages and pricing.
A simple and highly personalized search and discovery platform for video subscribers helps our client locate the right content to enhance the customer experience. Cognizant’s solution involves integrating clickstream data with viewership and subscriber profile data. Our sophisticated algorithm then provides targeted content recommendations. Dashboards enable the company to track key performance metrics such as adoption, customer satisfaction and revenue from paid content.
customer records processed
increase in on-demand use
increase in number of channels watched
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