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CAPTURE THE WAVE

Cognizant Direct-to-Consumer Media Solution

Cognizant Direct-to-Consumer Media Solution

Leverage data, analytics and AI for your streaming services.

The race is on in streaming services. Are you ready?

The market for direct-to-consumer streaming services is hotter than ever. Cognizant Direct-to-Consumer Media Solution lets your organization boost customer experience and retention and emerge a stronger player.
Our solution is modular, so you can select individual components or implement the full suite of services across your content supply chain. You choose the option that best fits your organization’s needs.
With Cognizant Direct-to-Consumer Media Solution, you leverage data, analytics and AI to position your streaming services for long-term success:
  • Build future-proof media supply chains
  • Expand distribution across the globe
  • Deliver hyper-personalized experiences
  • Monetize everything
Learn more about our Communications, Media & Technology solutions for your business.
Flexible content distribution

With a dynamic supply chain, you distribute content across multiple endpoints, platforms and territories. Use our agile framework to roll out media workflows and balance loads in real time.
Enhanced subscriber experiences

Deliver more compelling experiences across all of your channels. Customer data and insights increase your marketing effectiveness and engage subscribers with personalized content to drive loyalty.
Smart monetization

Improve subscription, advertising and revenue models to maximize every growth opportunity. Our proven approach makes your paid advertising more effective and lowers sales and campaign costs.
SHOWCASE

Featured work

MEDIA & ENTERTAINMENT

DTC streaming success fuels global expansion
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MEDIA & ENTERTAINMENT

High-quality video takes a news brand’s apps to the top
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MEDIA & ENTERTAINMENT

24/7 piracy protection delivers big benefits
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Latest thinking

Why convergence is the next big thing for media companies and how to deliver it

Consumers expect interactive experiences that blend content, community and commerce. Here’s what it takes to deliver an all-inclusive CX.

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Delivering on the digital imperative

Media and entertainment companies are deploying digital to better understand customers, improve their offerings and tackle emerging challenges.

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Competing to win in the media and entertainment industry

Discover strategies to build sustainable businesses by shifting from tactical cost reduction to targeted approaches that improve top and bottom lines.

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Six ways media companies can personalize direct-to-consumer services

Delivering personalization means walking a fine line between persuading viewers to watch a broad array of content and cultivating the niche channels that attract passionate followings. Finding the right balance takes data, analytics and AI.

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Four rules for designing new media & entertainment business models

Direct-to-consumer strategies share one thing in common: They require redesign of the existing operating model or creation of a new one. Here are four best practices to apply when designing a target operating model.

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How media and entertainment  companies can beat customer churn

Smarter use of customer data is the not-so-secret weapon for reducing churn in the direct-to-consumer industry. We recommend how media and entertainment companies can boost retention by putting customer data to better use.

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Catering to 'Generation Now': Making digital connections intelligent, personal and always-on 

Discover how Gen Y and Gen Z approach connectivity, content and commerce. Our research uncovers new details on attitudes and expectations.

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Capture the wave: A winning streaming strategy

Cognizant makes success happen. Partner with our consulting and technology services across the content supply chain to launch, scale and enhance direct-to-consumer streaming services.

 

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COMMUNICATIONS, MEDIA & TECHNOLOGY MANAGEMENT

Leadership

Ajmal Noorani

Markets Leader for Communications, Media & Technology

Ajmal Noorani, Markets Leader for Communications, Media & Technology

Tiran Dagan

Chief Digital Officer and Head of Industry Solutions for Communications, Media and Technology

Tiran Dagan, Chief Digital Officer and Head of Industry Solutions for Communications, Media and Technology

Take the first step

Serving customers by looking forward as well as back is a big promise, but the power of today’s new digital capabilities is vast and growing.

Let’s talk about how digital can work for your business.
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