A premium cable provider wanted to transform 20 core content delivery applications to serve the fast-growing on-demand streaming sector and position the company for market leadership. The company’s media supply chain was built to serve programs and events that air at scheduled times. However, streaming capabilities require a supply chain that serves the non-linear direct-to-consumer and over-the-top (OTT) services. The cable provider also wanted its media supply chain to improve scalability, efficiency and service. It turned to Cognizant based on our team’s extensive media expertise and quality delivery.