Drive adoption and growth

Today, technology trailblazers and digital disruptors are under pressure to test, market and support new product development at breakneck speed, while maintaining cost-effective operations.
To succeed in this complex landscape, companies must drive adoption and growth, empowered with automation, AI and machine learning to optimize customer, product and support experiences. Business process transformation is also essential for simplifying operating models, scaling partner ecosystems and advancing supply chains for greater agility with the lowest total cost of ownership. Cognizant offers comprehensive solutions across the product lifecycle and our holistic approach provides everything required to enhance operations, experiences and revenue streams.


High tech
High tech

Apply business process transformation to optimize the product lifecycle, stay ahead of demand and improve efficiency, to drive profitable growth.


Optimize business processes to improve efficiency and agility, accelerate innovation and simplify partner ecosystems, to drive growth and customer success.


Implement digital operations to improve efficiency and adaptability and accelerate product development and speed to market, for improved financial performance.



efficiency improvement with business process transformation in technology companies

Offerings and platforms

Accelerate digital modernization

Today's search, social, maps and ad platforms are under intense pressure. We offer business process services that enable you to provide an optimal digital platform experience. You can streamline and cost-effectively manage customer support and service operations—and redirect internal business resources toward more strategic, value-added projects.

Improve campaigns, optimize ROI

Improve campaign effectiveness to maximize value and return on investment. Utilize data-driven insights to advance and develop your products and services, resulting in increased customer satisfaction, usage and business growth.

Richer maps mean smarter NAV

Deploying data to make journeys more intelligent, we utilize automation to create more responsive interfaces, generating additional revenue for customers. This transforms simple navigation to content-rich tools that bolster the customer experience.

Improve customer experience with AI & ML

Train artificial intelligence/machine learning (AI/ ML) algorithms to improve customer experience in the area of conversational AI, increase efficiency in automating multimedia content for social platforms, improve contextual understanding for self-driving cars and build engaging augmented reality/virtual reality experiences.

Digitally transform finance and accounting

Transform finance and accounting operations into a value generator for your organization. Apply next-generation digital capabilities to enhance existing investments and turn procure-to-pay, order-to-cash, record-to-report and financial planning into valuable business insights.

Treat your customers right

Achieve new revenue-generating opportunities for your organization with next-generation customer service. We enable you to deliver proactive, predictive interactions across all your customers’ preferred channels to deliver more efficient, effective and enriched experiences.

Cognizant named the RPA turnaround specialist by Forrester

The Forrester Wave™: Robotic Process Automation Services, Q4 2019 reports Cognizant as a Leader among Robotic Process Automation (RPA) service providers. Cognizant has supported customers by successfully setting up the automation CoE and tracking the RPA program back to outcomes.

Digital Business Operations: Technology

Accelerate innovation, drive adoption and growth and simplify partner ecosystems. Learn how collaborating with Cognizant improves your platform experiences.

Take the first step

Serving customers by looking forward as well as back is a big promise, but the power of today’s new digital capabilities is vast and growing.

Let’s talk about how digital can work for your business.