What drives the digital consumer? What does she look for when deciding to use a social or mobile channel to determine what to buy?
The answer: It depends!
Our recent survey of 1,458 digital consumers across the U.S. and Europe (see Appendices, page 13) reveals hidden nuances within established trends and shatters some myths associated with widespread assumptions.
Here are our insights to help consumer-facing companies transcend passive participation in the digital age and find more dynamic ways to grab the reins and control their fates.