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Press release | January 10, 2024

Cognizant impact study predicts generative AI could inject $1 trillion into US economy over 10 years Read more

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Hard numbers are finally here. Generative AI could deliver more than $1 trillion in annual growth by 2032, while potentially disrupting up to 90% of existing jobs. How can leaders navigate an upheaval of this scale and realize the technology’s full potential? By investing in people. 

World Economic Forum Annual Meeting

January 15–19, 2024 | Davos-Klosters, Switzerland
Let’s reframe how we think about the world’s biggest challenges—and the advanced technology that can help us solve them. 

What’s holding back generative AI adoption?

From theory to practice: applications of generative AI

Explore the practical application of generative AI. From transforming the customer experience and supercharging marketing and sales to improving the employee experience, these real world examples demonstrate how we can turn the potential of AI into tangible business outcomes.

Our teams bring deep industry expertise, technology know-how and a consultative approach to help you navigate from these possibilities to a scaled implementation that fits your needs.

Generative AI handbook

Our generative AI handbook walks through the AI landscape, looking at both its boundless potential and risks. Get practical with questions to ask and steps you can take to move ahead with a responsible AI approach. 

Examples of our current work

Millions of dollars in cost savings and increased response accuracy for multinational financial services
Millions of dollars in cost savings and increased response accuracy for multinational financial services

We are helping a global payment card corporation use generative AI to exponentially reduce inefficient processes and customer handling times, increase response accuracy by more than 95%, and improve user experiences.

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Impactful cost efficiency in property and casualty insurance
Impactful cost efficiency in property and casualty insurance

We’re using generative-AI to help a global insurance client complete nearly 100% of missing claims information from complex submissions, with significant savings expected from operational efficiency and reduced claims costs.

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Improving efficiencies and driving customer loyalty for an international financial institution
Improving efficiencies and driving customer loyalty for an international financial institution

We apply generative AI to speed up document search, improve the accuracy of key findings, and automate indexing. As a result, our client spends 70-80% less time finding ways to solve customer problems.

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Automating brand-intelligence for media clients
Automating brand-intelligence for media clients

We use generative AI to help our client get buyer intelligence from diverse media and social channels. This enables comprehensive brand and product sentiment analysis, improving sales and marketing campaigns.

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Investment guidance for financial services customers
Investment guidance for financial services customers

We’re helping a marquee client in financial services use generative AI to enable better experiences and outcomes by recommending investment opportunities.

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Personalization for banking rewards
Personalization for banking rewards

We’re helping a global banking client use generative AI to create personalized loyalty benefits matched to cardholder favorites – like restaurants, destinations and brands.

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Increasing productivity for thousands of manufacturing technicians
Increasing productivity for thousands of manufacturing technicians

We help maintenance engineers use generative AI to turn thousands of chat and speech documents into insights. This helps them act faster, reduce downtime and boost productivity.

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Faster access to research and quicker decision making in pharmaceuticals
Faster access to research and quicker decision making in pharmaceuticals

We use generative AI to help our client access relevant medical literature faster and easier. This speeds up decision-making, eliminates frustrating manual efforts and reduces cost.

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A global responsibility

Guiding generative AI towards meaningful human progress

Earlier this year, Cognizant’s Babak Hodjat was invited to attend the World Economic Forum’s “Responsible AI Leadership: A Global Summit on Generative AI” event in San Francisco. There, he contributed to a set of recommendations intended to help stakeholders navigate the complexities of AI development and guide responsible and ethical use.

Babak Hodjat

Invention ignites ingenuity

Technological innovations breed more breakthroughs. Learn how experts are putting them to work.

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Explore some of our AI offerings

Take the first step

Let’s explore practical applications of generative AI for your business, and create impactful value—safely and responsibly.

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