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Please visit the COVID-19 response page for resources and advice on managing through the crisis today and beyond.

REVITALIZE TO WIN

Unlock growth
and ROI with
digital solutions

Unlock growth and ROI with digital solutions

CPG digital shelf improves productivity by 68%

A global consumer goods company builds a single source of truth for its product information, improving productivity and sales.

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Revitalize your brand and grow with digital-first solutions.

Consumer durables companies must constantly revitalize their product lines to meet the ever-changing needs of the consumer. To do this, they need to excel at demand forecasting as well as supply chain and inventory management. Partner with us to strengthen those capabilities, while streamlining your operations and containing costs.

SHOWCASE

Featured work

CONSUMER GOODS

Digital asset management puts the finishing touch on sales optimization

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    The challenge

    For one of the world’s largest direct sellers of beauty products, producing and distributing marketing material to its many independent resellers is a vital step in the sales process.

    However, the company’s legacy system forced users to manually download and upload digital assets and manually ship them among countries on hard drives. The company needed a solution to help accelerate its marketing initiatives and reduce cost, while increasing efficiency through new, optimized business processes for its various geographies and business units.

    The company engaged Cognizant's assetSERV™ team as a consulting partner to help evaluate digital asset management (DAM) vendors.

    Our approach

    We conducted a detailed requirement analysis and gathered user feedback. Using a custom-weighted scorecard to develop a proof of concept, we helped the beauty company select a solution and then tailored it to meet its needs.

    Our extensive knowledge of DAM technology enabled us to deliver both a strong security model to enforce licensing, and the ability for users to easily see assets globally. We created a custom module to separate the functions of viewing and downloading assets. Users can now see all the creative assets available in any geography, and the solution enforces the purchase of usage rights when necessary.

    Global access and security prove DAM is more than a pretty face

    The beauty supplier has successfully reduced its time to market and related costs. The management expects to continue driving costs down through the digital distribution savings they now enjoy.

    138%

    ROI in first year

    $150,000

    reduction in shipping costs per year

    70%

    reduction in penalties, due to better license management

    10%

    reduction in time spent searching and editing assets

THOUGHT LEADERSHIP

Latest thinking

Designing better software-driven experiences for consumer goods

The COVID-19 pandemic has shown the need for modern software engineering approaches. We offer six recommendations on ways CPG companies can transform into software-centric businesses.

READ MORE
COVID-19 learnings for consumer goods: Supply chain efficiency vs. resilience

The coronavirus pandemic showed that organizations need a holistic supply chain strategy built on a flexible and robust digital foundation.

READ MORE

TAKE THE FIRST STEP

Serving customers by looking forward as well as back is a big promise, but the power of today’s new digital capabilities is vast and growing.

Let's talk about how digital can work for your business.
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