Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn moreHow unlocking sustainability propels benefits that exceed expectations
Learn moreAt Cognizant, we help our clients do what others can’t—operate with human insight, but at superhuman speed. So they get ahead. And stay ahead.
Learn moreAt Cognizant, we help our clients do what others can’t—operate with human insight, but at superhuman speed. So they get ahead. And stay ahead.
Learn morePlease visit the COVID-19 response page for resources and advice on managing through the crisis today and beyond.
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn moreHow unlocking sustainability propels benefits that exceed expectations
Learn moreAt Cognizant, we help our clients do what others can’t—operate with human insight, but at superhuman speed. So they get ahead. And stay ahead.
Learn moreAt Cognizant, we help our clients do what others can’t—operate with human insight, but at superhuman speed. So they get ahead. And stay ahead.
Learn moreREVITALIZE TO WIN
A global consumer goods company builds a single source of truth for its product information, improving productivity and sales.
LEARN MOREFor one of the world’s largest direct sellers of beauty products, producing and distributing marketing material to its many independent resellers is a vital step in the sales process.
However, the company’s legacy system forced users to manually download and upload digital assets and manually ship them among countries on hard drives. The company needed a solution to help accelerate its marketing initiatives and reduce cost, while increasing efficiency through new, optimized business processes for its various geographies and business units.
The company engaged Cognizant's assetSERV™ team as a consulting partner to help evaluate digital asset management (DAM) vendors.
We conducted a detailed requirement analysis and gathered user feedback. Using a custom-weighted scorecard to develop a proof of concept, we helped the beauty company select a solution and then tailored it to meet its needs.
Our extensive knowledge of DAM technology enabled us to deliver both a strong security model to enforce licensing, and the ability for users to easily see assets globally. We created a custom module to separate the functions of viewing and downloading assets. Users can now see all the creative assets available in any geography, and the solution enforces the purchase of usage rights when necessary.
The beauty supplier has successfully reduced its time to market and related costs. The management expects to continue driving costs down through the digital distribution savings they now enjoy.
ROI in first year
reduction in shipping costs per year
reduction in penalties, due to better license management
reduction in time spent searching and editing assets
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Serving customers by looking forward as well as back is a big promise, but the power of today’s new digital capabilities is vast and growing.
Let's talk about how digital can work for your business.
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