Higher education, like virtually every industry, faces significant technology challenges thanks to student expectations for more immersive digital experiences. While some industries transition from brick-and-mortar establishments to online marketplaces, higher education faces an upheaval of a different sort.
Fear not; university campuses won’t disappear anytime soon. Real-world networking, research and socialization are integral to the college experience, but Generation Z behaviors are driving change in most other aspects of higher education. Foremost are the ways these institutions market themselves to prospective students, cater to needs and learning styles, and prepare collegians with employable skills.