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As retail, travel and hospitality businesses enter the next phase of digital, the convergence of physical and digital experiences will continue to evolve rapidly. Customers no longer just go online; they live online, even when they’re in the physical store, restaurant or hotel. This creates an opportunity for you to reimagine your physical spaces and assets and turn them into a strategic business advantage, rather than a financial burden on the business.
Cognizant Adaptive SpacesTM is a suite of solutions designed to create digitized physical environments that enhance the customer experience through ambient, predictive and context-sensitive technologies. By leveraging the Internet of Things, machine learning and artificial intelligence, Cognizant Adaptive Spaces enables you to understand, track and react to the customer’s path of engagement within the physical environment, resulting in meaningful, personalized experiences that increase brand loyalty, conversion and order value.
People: The space should reflect the emotional and functional needs of your customers.
Space: The space should facilitate and motivate desired behaviors and emotions in those customers.
Systems: The space should use technology to become personalized, adaptive and considerate.
In addition to advising you on which features and systems to invest in, we’ll counsel you on how and when to invest in those features. The result: transform the way customers interact with your business spaces—and turn your physical space into a differentiator, not a drag on your resources.
Head of Global Delivery
Retail, Consumer Goods, Travel and Hospitality