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A Room With a Customer Point of View

TURN YOUR PHYSICAL SPACES INTO A COMPETITIVE EDGE

Engage, delight and inspire your customers with personalized, connected environments that anticipate their wants and needs.

As retail, travel and hospitality businesses enter the next phase of digital, the convergence of physical and digital experiences will continue to evolve rapidly. Customers no longer just go online; they live online, even when they’re in the physical store, restaurant or hotel. This creates an opportunity for you to reimagine your physical spaces and assets and turn them into a strategic business advantage, rather than a financial burden on the business.

Cognizant Adaptive SpacesTM is a suite of solutions designed to create digitized physical environments that enhance the customer experience through ambient, predictive and context-sensitive technologies. By leveraging the Internet of Things, machine learning and artificial intelligence, Cognizant Adaptive Spaces enables you to understand, track and react to the customer’s path of engagement within the physical environment, resulting in meaningful, personalized experiences that increase brand loyalty, conversion and order value.  

Adaptive Spaces connects human-centered design with process automation, data-driven platforms, advanced analytics and technology integration, taking into account three key areas: 

People: The space should reflect the emotional and functional needs of your customers. 

Space: The space should facilitate and motivate desired behaviors and emotions in those customers. 

Systems: The space should use technology to become personalized, adaptive and considerate. 

In addition to advising you on which features and systems to invest in, we’ll counsel you on how and when to invest in those features. The result: transform the way customers interact with your business spaces—and turn your physical space into a differentiator, not a drag on your resources.

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Experience
Combine physical and digital assets to provide customers with personalized, data-driven experiences that are contextualized, responsive and meaningful.
Operations
Enable intelligent and robotic process automation that improve accuracy and reduce costs, and deploy team members to more interesting, relevant and valuable roles.
Platform
Connects the dots across sensor hardware and software applications to enable real-time, insight-driven actions, optimize operations and improve uptime and data processing speeds.

OUR PERSPECTIVES

WHITEPAPER
Driving the Convergence of the Physical and...

How 14 organizations are using intelligent connectivity to...

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WHITEPAPER
Retail’s Next Frontier

There’s plenty of room in the digital economy for traditional...

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WHITEPAPER
The Future of Stores: Yes, There is One

The key is digitally retooling the store experience to deliver...

View

OUR LEADERS

Scott Clarke

Chief Digital Officer
Cognizant Consulting

BIOGRAPHY

Singaravelu Ekambaram

Head of Global Delivery
Retail, Consumer Goods, Travel and Hospitality

BIOGRAPHY

Ajay Bhutoria

Head of Global Markets
Retail, Consumer Goods, Travel and Hospitality

BIOGRAPHY

TAKE THE FIRST STEP

Serving customers by looking forward as well as back is a big promise, but the power of today's new digital capabilities is vast and growing.

Let's talk about how digital can work for your business.

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Thank you for your interest in Cognizant.

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