COVID-19 has affirmed the importance of healthcare’s pre-pandemic, in-flight, strategic investment priorities. U.S. healthcare organizations that had already invested in and executed digital priorities and strategies, from telehealth to automated operations, have weathered the pandemic well and are positioned for growth and sustainability. By contrast, organizations that lagged in digital capabilities have struggled. They must sharpen their digital focus and accelerate investments to remain competitive in the new industry normal.
Whether leader or laggard, all healthcare organizations need to double down on digital strategies because the pandemic has amplified the key trends driving them. Here’s a look at the impact of COVID-19 on five of those trends and their post-pandemic implications.