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Please visit the COVID-19 response page for resources and advice on managing through the crisis today and beyond.


Success follows superior customer experiences

Success follows superior customer experiences

78% of consumers
have tried a new shopping behavior due to COVID-19.

Buying in to new strategies can help retailers keep pace with the accelerated pace of change.

Discounters face intense pressure within the industry—from big box chains to global e-commerce providers. A sound business strategy plus the right solutions can help you enhance cost-competitiveness and keep shoppers loyal to your stores.
Cognizant can help, from shopper loyalty and customer relationship management (CRM) systems to workforce management solutions. Our team of retail and technology experts can guide you through how to revive existing markets, jumpstart new ones and provide seamless customer service within tight cost constraints.

Retail leaders can capitalize on consumers’ new shopping behaviors

Read how against long odds, category-leading retailers got it done during the pandemic. Next up is readying for the post-vaccine era.

View Perspectives

Our capabilities

  • Omnichannel

    Power up omnichannel

    Cognizant’s experts help retailers find the right path to omnichannel adoption for their brand based on customers, competitors, and physical and digital assets. Our consulting and expertise span: 

    • Omnichannel strategy and roadmap
    • Cross-channel integration
    • E-commerce re-platforming
    • International commerce
    • Digital commerce optimization
    • Mobile
    • Digital marketing
    • Agile delivery
    • Loyalty and CRM
  • Merchandising

    Get retail expertise

    Get the guidance you need to elevate your merchandising strategy. Our retail expertise spans the merchandising value chain, including retail information management, merchandise financial planning, category management, assortment and space planning, pricing and promotion planning.
  • Stores

    Rethink store experiences

    Cognizant can help you rethink the discount store experience to create more engaging and rewarding shopper interactions. We offer a range of store solutions including:

    • Point of service
    • In-store productivity
    • Gamification
    • In-store service management
    • Shrink management
  • Supply chain

    Revitalize your supply chain

    Get help solving complex supply chain problems to gain more benefits and savings along the transformation journey. Let our team show you how an integrated supply chain can create a retail experience without boundaries—and help your organization stay vital to shoppers. Our supply chain consulting and services span:

    • Supply chain planning
    • Supply chain execution
    • Supply chain visibility
  • Retail enterprise services

    Create quality solutions

    Cognizant’s partnerships with Microsoft, Oracle, Salesforce, Google Cloud, Adobe, SAP and Amazon Web Services (AWS), combined with our global delivery and implementation best practices, ensure that you receive the highest quality solution in the most cost‑effective manner.

Take the first step

Serving customers by looking forward as well as back is a big promise, but the power of today’s new digital capabilities is vast and growing.

Let’s talk about how digital can work for your business.