Not too long ago, most of us didn’t have electronic navigation in our cars. We’d unfold a map or ask a gas station attendant for directions. Now, we won’t get in our cars for even short trips without activating some form of GPS capability or launching an app telling us which lane to be in to get off at the correct exit. Many of us wonder how we lived without those apps.
That’s the same level of experience and reliability we strive to deliver to our members at Aetna Health with our health and wellness management platform. It’s our challenge, and our opportunity, to build solutions for needs and desires our members can’t quite articulate yet — just like we didn’t know we needed maps on our phones. Our hope is to create tools, especially a new mobile app, that members will use as frequently and effortlessly as they do their digital maps, music and social media apps.