Almost every senior business and IT executive I visit wants to exploit digital technologies to enhance and extend their business. They don’t need to be told again about digital’s importance. Nor do they need to hear additional war stories. They want to know where and how to deploy digital, as well as how to ensure their company is getting a tangible economic return.
Most appear to be playing “Whack-a-Puck” (going after perceived opportunities) or “Whack-a-Mole” (trying to catch up with the digital business standard). Additionally, while most enterprises have had some success with digital, they also find their competitors have quickly reached similar levels, and they struggle to achieve digital at scale. Paraphrasing Andy Warhol, one business services CEO told me: “It seems most of our digital successes are famous and game-changing for [only] a few months.”
What’s needed is a more thoughtful strategy, plan and organizational approach. Enterprise leaders who are pressing ahead with digital are acting on several common realizations: