When it comes to digital innovation, the contrast between Europe and the rest of the world is stark. Snared between the innovative muscle of the U.S. and the steely determination of China, the continent’s digital ambitions need a refresh.
The makings are there: A groundswell of entrepreneurial activity is emerging across Europe, and young European digital natives are beginning to develop companies with the potential to compete on the global stage, making Europe a digital destination — rather than just a lovely place for a vacation.
The question is whether Europe can unify its haphazard and uneven landscape of digital activity and focus its currently fragmented digital firepower so that business leaders can adapt to ever-evolving consumer expectations and technologies. And, of course, Brexit poses a challenge whose ramifications cannot be underestimated.