Part one of this two-part report explored the potential forms of a student-centric university. In part two, we examine seven lessons for success that universities must follow. Let’s begin.
Charting a Lifetime Relationship
True student centricity cannot be achieved by even the strongest standalone customer relationship management (CRM) platform. Many institutions are using advanced CRM systems to deliver high levels of engagement and personalized attention to prospective students. Once enrolled, however, these students often report feeling neglected or out of place, as the level of interaction and personalization disappear. The school of the future must deliver a high level of personalized interaction across the entire student lifecycle.
Thus, forward-thinking institutions will ultimately move to a comprehensive system of engagement that thinks beyond the CRM to include key applications like the student information system (SIS) and learning management system (LMS) to fully manage all relationships and data necessary to provide total student support and enable student success. As a result, cross-campus, integrated solutions that share data and insights are critical to achieving that ever-elusive, 360-degree view of the student to best enable success.