Given the heightened debate about the funding and delivery of higher education — and next-generation student demand for more digital student experience — universities must seriously reconsider their institutional missions. Part one of this two-part series explores the possible shapes and forms of the emerging student-centric university. Part two examines the navigation path to a successful future, informed by a report that we commissioned with UK-based market researcher Ovum.
Out with the Old, in with the New
The incoming cohort of Gen Z students constantly and seamlessly blend physical and digital interactions (“phigital”) across their personal, educational and occupational streams. They have low tolerance for what they perceive to be an inappropriate mix of modes or interactions that compromise their ability to multi-stream.