Our online survey polled 125 leaders across the U.S. retail sector. Sixty-five percent of respondents were director level and above.

There from-the-trenches reports indicate dramatic changes in stores’ looks and purpose. As more sales move online, stores remain a focal point for operations – but they’re evolving into more experiential, hands-on environments. There’s a widespread need for the overhaul of recruitment, training and compensation, yet few indications of action. As stores capture additional customer information through IoT data and biometrics, shopper data will grow even more abundant. Optimizing the supply chain remains critical.  

The infographic below reveals additional details on this disruptive shift.

Stores continue to play a vital role in retail operating models. But it’s up to stores to reimagine all of stores’ tools – physical space, associates, data and the supply chain – in new ways.

For more information visit us at www.cognizant.com/shopper-experience-study