Digital initiatives are top of mind for most communications, media and technology companies. (Read “The Second Half of the Chessboard: Media & Entertainment Is Nearing the ‘End of Digital’s Beginning'” to see how digital is impacting these markets.) At the highest level, the goal is to deliver software that quickly and effectively enables better ways of working inside the four walls – and across the extended enterprise.
But for too many companies, the specifics of pursuing digital are hazy. What real-world business problems does the digital pursuit solve? How do people, process and technology need to come together to solve those problems? Where is the best place to start?
In our conversations with clients about their digital journeys, the same five business imperatives continuously surface: increasing the pace of getting new products in users’ hands, aligning the business and IT strategy, breaking down organizational silos, developing a world-class user experience and ensuring cost-effectiveness.
Here is our take on each of these goals and how we’ve helped companies achieve them.