Battling for Customer Attention
Every business is racing to be digital, and competing to gain customer attention on mobile devices and other media. As a result, customer attention is becoming more expensive by the day.
In a Google survey, 38% of the respondents said they're likely to download an app when it's required to complete a purchase. Once they've completed that purchase, however, half will uninstall the app and move on. Also, as many as 25% of app users open an app once and never return, the Google survey says.
This growing disenchantment with apps could also be the result of users’ increasingly limited attention span and GUI fatigue.