It’s been said that “hindsight is 20/20,” meaning that it’s easy to see and understand things clearly after they’ve already happened. The same is true of business analytics. They’re helpful, can confirm past decisions and certainly add clarity. But they’re also capable of so much more. Indeed, the real power of analytics is predicting events and prescribing a path for obtaining specific outcomes.
Many businesses today still fall short when predicting customer behaviors and improving decision-making. The main reason is organizations still lack clearly defined customer outcomes. Because they’re not sure of their goals for analytics, they revert back to historical precedent and focus on reporting rather than intelligent forecasting. There is hope, however. Our six-step guide can help organizations break through the analytics barrier and gain new customer insights with the help of predictive recommendations. Explore our interactive graphic below. Click or tap each of the six steps for more details.