Concerns about data privacy are widespread in the digital age. As companies become custodians of more and more personal data, an inevitable and urgent question arises: what will happen to this data in the future? This question revolves around the trust (or lack of it) between users and the companies that own their data.
This year, the European Union (EU) introduced General Data Protection Regulations (GDPR) to empower people to control access to their personal data. This comes in the wake of an alarming increase in data breaches — publicly disclosed data breaches jumped 88% in 2017 to 2.5 billion — which has sent companies scrambling for a technological answer that will provide long-term assurance to their customers.