Making a difference is par for the course

<h5>Our golf partnerships represent a shared commitment to giving back. Together, we will increase opportunity and level the playing field—in sports and in technology—for underrepresented people everywhere we live, work and play.</h5>
The John Shippen Cognizant Cup

Before there was a PGA there was John Shippen—a true trailblazer. Shippen was not only the first Black golf pro, he was also the first American-born professional golfer ever.

Today, The John Shippen Cognizant Cup is expanding representation, access and opportunity for women of color in golf, with the tournament winner earning a spot to compete alongside LPGA professionals in The Founders Cup.

Charlie Sifford Centennial Cup

Named for the first Black PGA TOUR professional, The Charlie Sifford Centennial Cup honors the legacy and continuing contributions of Black golfers while working to increase diversity, equity and inclusion.

The event brings the best Division I and Division II players from Historically Black Colleges and Universities together to compete on a national stage as part of the PGA TOUR Presidents Cup.

golf lawn
Imagine knowing you’ll make the shot before you take the shot

Pro golfers take in massive amounts of data—distance, wind, terrain—before every shot. The ability to process that information and act instantly is what separates good golfers from great ones. The same can be said for your business. To remain relevant, you need to see what others can’t. And act before they can. That’s the power of intuition—and we can engineer it.

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