Our golf partnerships represent a shared commitment to giving back. Together, we will increase opportunity and level the playing field—in sports and in technology—for underrepresented people everywhere we live, work and play.
The Presidents Cup represents competition at its finest. Unlike many sporting events, athletes are not paid for their time. Instead, each competitor designates a charity to receive a portion of the funds raised.
Over the past 25 years, the Presidents Cup has helped more than 460 charities in 18 countries, and we are proud to sponsor an event that aligns so closely with our own core values.
70 years ago, 13 female golfers founded a professional league to celebrate women and ensure their place in the sport. Today, the LPGA Tour Founders Cup—named after those 13 women—is one of the most celebrated events in golf.
As the title sponsor, Cognizant and LPGA share a common goal—to increase inclusion while building a stronger platform for the next generation of female golfers.
The John Shippen Cognizant Cup
Before there was a PGA there was John Shippen—a true trailblazer. Shippen was not only the first Black golf pro, he was also the first American-born professional golfer ever.
Today, The John Shippen Cognizant Cup is expanding representation, access and opportunity for women of color in golf, with the tournament winner earning a spot to compete alongside LPGA professionals in The Founders Cup.
Charlie Sifford Centennial Cup
Named for the first Black PGA TOUR professional, The Charlie Sifford Centennial Cup honors the legacy and continuing contributions of Black golfers while working to increase diversity, equity and inclusion.
The event brings the best Division I and Division II players from Historically Black Colleges and Universities together to compete on a national stage as part of the PGA TOUR Presidents Cup.
Increasing access for young women and girls
To date, the Cognizant Founders Cup has raised $4 million for the LPGA-USGA Girls Golf Program, which has helped the organization add 34 new sites.
Honoring the Legacy—and Future—of Black Golfers
Hear from Cognizant’s Head of Diversity and Inclusion, Shameka Young, on the Golf Channel as she discusses Cognizant’s sponsorship of the inaugural Charlie Sifford Centennial Cup and its impact on diversity and inclusion in golf and beyond.
Intuition is a game changer—in golf and business
To remain relevant, you need the ability to see what others can’t. And act before they can. That’s the power of intuition. And we can engineer it.
Imagine knowing you’ll make the shot before you take the shot
Pro golfers take in massive amounts of data—distance, wind, terrain—before every shot. The ability to process that information and act instantly is what separates good golfers from great ones. The same can be said for your business. To remain relevant, you need to see what others can’t. And act before they can. That’s the power of intuition—and we can engineer it.
