Ordering online and picking up in store is a pillar of omnichannel retailing. In the U.K., click & collect (C&C) is becoming ever more popular. However, our study of 90 leading retailing websites and 1,000 shoppers in the UK revealed a mismatch between consumers’ desires and retailers’ offerings.

This infographic outlines the opportunity gap undermining C&C in the UK. It explains how retailers can get in sync with shoppers and offers recommendations to help them overcome C&C’s stiffest challenges.

For more insights, please download our annual shopper study at http://europeanshopperstudy.com.