Cognizant Business Consulting
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
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  • Working to reshape business models, modernize products and enhance customer experiences to drive growth.
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Cognizant Business Consulting
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn More

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Perspectives

A Click & Collect Path to Omnichannel Success

2016-04-07


Ordering online and picking up in store is a pillar of omnichannel retailing. In the U.K., click & collect (C&C) is becoming ever more popular. However, our study of 90 leading retailing websites and 1,000 shoppers in the UK revealed a mismatch between consumers’ desires and retailers’ offerings.

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Ordering online and picking up in store is a pillar of omnichannel retailing. In the U.K., click & collect (C&C) is becoming ever more popular. However, our study of 90 leading retailing websites and 1,000 shoppers in the UK revealed a mismatch between consumers’ desires and retailers’ offerings.


This infographic outlines the opportunity gap undermining C&C in the UK. It explains how retailers can get in sync with shoppers and offers recommendations to help them overcome C&C’s stiffest challenges.

For more insights, please download our annual shopper study at http://europeanshopperstudy.com

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A Click & Collect Path to Omnichannel Success