At a glance
Industry
Insurance
Location
United Kingdom
Challenge
Use generative AI to accelerate the approvals cycle for regulated marketing content, ensuring compliance and reducing the workload of human reviewers.
Success Highlights
- Review time reduced by 4.2 hours per asset, accelerating delivery and freeing up time to focus on strategic initiatives.
- Scalable and cost-effective deployment, with plans to integrate into core content platforms.
- Human-in-the-loop governance ensured ethical and regulatory alignment throughout.
Our approach
RLG partnered with Cognizant to explore generative AI as a responsible solution. A modular assistant was developed using Microsoft Azure’s OpenAI LLM, split into three personas—Approver, Refiner, and Creator—each with a distinct role in the content lifecycle. This cognitive architecture ensured transparency, auditability, and alignment with governance standards. Human oversight remained central, with all AI-generated content undergoing final SME review.
Governance in Action:
- AI personas were designed to reflect traditional content workflows, enabling structured, auditable review cycles.
- The assistant was refined through stakeholder feedback, quality assurance checks and scaled evaluation.
- Gen AI skills were embedded within RLG’s teams, fostering a culture of responsible experimentation.
Business outcomes
- Review time reduced by 4.2 hours per asset, accelerating delivery and freeing up time to focus on strategic initiatives.
- Scalable and cost-effective deployment, with plans to integrate into core content platforms.
- Human-in-the-loop governance ensured ethical and regulatory alignment throughout.