Why do companies and organizations spend so much time, effort and money to attract and engage customers? They should just make sure they have the best product, right? Wrong. Data suggests that engaged customers spend 23% more than typical customers, according to a recent survey, while an increase in customer retention of just 2% is equivalent to 10% in cost reductions.
Since consumers are exposed to approximately 3,000 brand messages per day, customer engagement efforts can easily go unnoticed. But there is hope. With the right mix of tailored and emotive messaging, along with surging sentiment analysis, organizations can generate better brand affinity with more passionate customers and ultimately higher profits.