Most industries today are actively engaged with how to deliver great experiences to target customers. Until relatively recently, that has not necessarily been the case for healthcare, which has lagged in engagement technologies for physicians and patients, our primary customers.
Even before “patient-centered” and “healthcare consumerism” were buzzwords, LifeBridge Health’s vision was to deliver the same level of best-in-class services and experiences to our customers as they receive when they interact with other service providers, from online retailers to travel providers. Our goal was to solve important business and communication issues with leading-edge engagement capabilities that would also support our overall digital transformation strategy, designed to deliver better patient and population health services.
The solution we implemented uses consumer-like service and technology options to make it easy for physicians to access our health system, coordinate care and empower our patients to manage their health. So far, the benefits include better care delivered with greater efficiency, more satisfied physicians and healthier patients, and robust engagement resources that support a range of uses well beyond what we initially envisioned. The solution has also helped us build market share and a reputation for quality care that spans the state of Maryland.