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Perspectives

The Lure and Limits of Global E-commerce

2015-07-02


E-commerce is growing at a blinding pace, globally. Although the U.S. has experienced impressive online sales growth, more than 10 countries this year will outpace U.S. e-commerce growth, according to recent forecasts by eMarketer. APAC is growing faster than North America; moreover, China recently overtook the U.S. to become the largest e-commerce market in the world. Online growth in emerging markets will also fuel demand for U.S. brands, creating an attractive opportunity for domestic retailers to boost their revenues.

E-commerce is growing at a blinding pace, globally. Although the U.S. has experienced impressive online sales growth, more than 10 countries this year will outpace U.S. e-commerce growth, according to recent forecasts by eMarketer. APAC is growing faster than North America; moreover, China recently overtook the U.S. to become the largest e-commerce market in the world. Online growth in emerging markets will also fuel demand for U.S. brands, creating an attractive opportunity for domestic retailers to boost their revenues.


To better understand how retailers are taking advantage of this growing opportunity, we analyzed the international e-commerce capabilities of U.S. retailers featured in Internet Retailer's Top 500 Report. Our analysis reveals that although a majority of U.S. retailers ship online orders to international destinations, most fail to deliver a robust, localized international experience; a shortcoming that can undermine success in international markets. Check out our infographic below to learn more.

To learn more about the lure and limits of global e-Commerce, visit Cognizant's retail practice for more insights.

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The Lure and Limits of Global E-commerce