Intelligent digital assistants (IDAs) are growing more sophisticated and powerful, and will soon be commonplace. One forecast concludes there will be 1.8 billion unique active consumer IDA users worldwide by the end of 2021. The meteoric rise of IDAs — which will reside on handheld/wearable devices — is being fueled by advances in technologies such as natural language processing (NLP), artificial intelligence (AI) and machine learning. Their advent will impact the way businesses plan and operate, as well as how consumers interact with personal and enterprise technologies.
For example, because IDAs can search for and combine information from multiple sources (websites and apps), and connect the dots between these data sources, we foresee a huge change in the way users will interact with online platforms. As our interactive graphic below indicates, IDAs — and the digital personas they will reflect — will potentially remake the product/sales journey.