COGNIZANT CONSULTING
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COGNIZANT CONSULTING
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn More

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Perspectives

The Fab Four: Tapping the Best Sources of Digital Revenue

2016-04-05


While everything from furniture to flowers can be bought online, not every product or service is best purchased via this channel. For many reasons, books sell better than motorbikes. So what makes a product category ideal for selling online? More important, is there a category where online sales can be greatly enhanced if thoughtful and relevant digital marketing techniques are applied?

This primary-research-based infographic provides the answer.  Based on a survey of 1,512 online shoppers in the U.S. and seven European countries, our research identifies the four categories with the greatest potential for online sales improvement. It goes on to examine the obstacles to online success in these categories and proposes strategies to overcome or sidestep those challenges.

For an even deeper analysis, please read our report, Deconstructing the Digital Consumer

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The Fab Four: Tapping the Best Sources of Digital Revenue