5G is coming soon, and many observers expect the ultra-speedy, highly reliable fifth-generation mobile network technology to forever alter the telecommunications world. It seems clear that consumers and businesses will embrace 5G’s “broadband everywhere” experience. What is less clear: How communication service providers (CSPs) and mobile operators will recoup their investments in the near term and beyond the rollout. In the meantime, a measured approach to 5G will help to reduce risk.
Among the biggest risks is failing to answer the question of how and where 5G become a must-have for business and consumer users, many of whom are now unlikely to see the technological advance as anything more than a bigger pipe for data. It’s up to operators to make the case that 5G is much more than speed before gaming companies, over the top (OTT) players and other service providers do it for them.