This infographic summarizes our findings and provides striking examples of omni‑channel success across retail sectors. It presents shoppers' expectations and highlights the gap between those expectations and retailers' efforts. It also lists the common pitfalls that can trip‑up retailers and mar the customer experience.
Figure 1
To learn more, read our Perspectives article, The Future of Work: A Practitioner's Perspective. Visit Cognizant Digital Works for more on digital experiences and the Code Halos section of our website to find out more about Code Halo thinking. Or visit the omni‑channel section of our website to learn more about omni‑channel transformation.