Expectations from the Internet of Things (IoT) are very high, and rightly so. One trillion connected devices are expected to be in use by 2020, and worldwide IoT spending is projected to hit a trillion dollars by 2022. However, as of today, IoT’s adoption levels and return on investment (ROI) are lower than many projections. We believe this is because many businesses and individual buyers do not realize the promised benefits or expected value of IoT.
Drilling down further, we see that too many IoT solutions today are being designed without sufficient focus on human experiences. Merely articulating the principle of basing design on human needs — but not practicing that ethic when developing industrial IoT (IIoT) solutions — will eventually lead to underwhelming outcomes.
Successful IIoT solutions inject human insight into the process of building things. We have worked on a range of projects to help consumer-facing and industrial companies conceive, design and develop human-centered technology and solutions at scale. Our approach aims to reduce adoption risk, decrease costly rework, improve productivity and compress development cycles. We call this “putting humans in the loop.”