This is part 1 of a two-part series.
How is digital affecting the shipping industry? To answer that question, we recently surveyed 30 senior managers at leading transportation and logistics companies. As expected, our research revealed that most companies recognize the significance of more accurate and real-time visibility across the entire supply chain (aka “connected shipping”). Consequently, many are beginning to adopt e-commerce, with the goal of fully automating shipping processes such as rate comparisons, shipment booking, vessel schedules, documentation and freight payments.
But many executives are proceeding cautiously on these initiatives, citing the following reasons: Increased reliance on shared data providers, the need for IT infrastructure to maintain real-time connections among all parties and the struggle to balance the conflicting priorities of running successful shipping companies while keeping an eye to the future.