I often start my C-level keynote speeches by asking the audience whether their company has formulated a digital strategy. In most cases, I see a roomful of hands raised in the air. I then instruct the audience to keep their hands raised if their company’s technology strategy is aligned with their digital business strategy. Most hands remain raised.
Borrowing a phrase from the software development community, my third directive is a showstopper; I ask the execs to keep their hands up only if their company has a talent strategy optimized to support their digital business and technology plans. Some shake their head. Many look down. Nearly all lower their hand to their side. This is not what I’d want to see. The essence of digital success, after all, can be likened to the proverbial three-legged stool, consisting of these components: a comprehensive transformation strategy; a supporting digital technology strategy that factors in both new and legacy technology; and a multifaceted, multigenerational digital talent strategy. Without all three in place, a business’s digital efforts will likely fail.