As the digitization of business and society intensifies, a new generation of employees is rapidly overtaking the workforce. From the last fringes of Gen X, all of Gen Y (aka “millennials”) and the start of Gen Z, this segment of the population was significantly molded by digital technology. Consequently, the pressure is on human resource departments to optimize the work environment in ways that cater to and synthesize the virtual virtues that digital natives bring to 21st century business.
Key components of this shift include a willingness to embrace digital communications, comfort with a virtual work environment, and often performance-based (as opposed to hourly-based) incentives. Furthermore, organizations increasingly expect digital natives to facilitate a faster-paced and more collaborative workplace, one in which self-expression is encouraged, autonomy is a given, and recognition and goodwill are core assumptions.