Quality, speed or price. Conventional wisdom suggests that sustainable businesses can only excel in two areas at the expense of the third. For example, if your product or service is high in quality and fast, it must also be high-priced. Or if it’s fast and affordable, it must also be low in quality.
This formula became especially fitting post the Industrial Revolution, throughout the 1800s. Back then, words such as “innovation,” “machines,” “factories” and “processes” were euphemisms for greater efficiency. The idea (and even some of the same words) has lived on ever since.