Asian Paints is the leader in the Indian paint industry. With a consolidated turnover of over $2 billion, our company is the third largest paint company in Asia, a top-five player in decorative paints worldwide and the tenth largest coatings company globally. Our operations span 16 countries (largely emerging markets), with 25 paint manufacturing plants across the globe, servicing customers in over 60 countries. We distribute our products through carefully nourished relationships with over 45,000 dealers spread across India for over 75 years.
In India, customers buy paint from hardware stores and hire painters, contractors or architect interior designers (AIDs) to do the painting. The do-it-yourself model doesn’t exist in the region. While the per-capita paint consumption in India is far lower than in Western countries, we’ve seen high growth over the last decade, spurred by increased consumer awareness and higher discretionary spend due to the growing Indian economy. Our growth mantra has been to create demand through the continual and proactive introduction of innovative products and services. That goal has been ably aided by a modern IT backbone powered by enterprise applications from SAP and the company’s HANA in-memory database, which automates manufacturing and supply chain management (SCM) and enables more seamless omnichannel journeys.
Complacency has always been anathema to our company. Whether we’re launching innovative products or introducing new services for the digital age, we’re continuously reinventing the company, keeping the customer at the center. Our relentless customer-centric efforts have established us as a leading Indian consumer brand, despite the fact that paint is not a regularly used product.