From Amazon to Netflix, consumer‑oriented business leaders today are competing on code and distilling insights from the digital information surrounding people, processes and things. Winners in these industries use data‑driven insights to predict what customers need and want and where markets are heading. But while this Code Halo™ thinking took root in online retailing and media/entertainment, it is also increasingly applicable to internal enterprise operations, such as software development. By 2020, Code Halo thinking1 will permeate IT organizations that have embraced Agile development approaches.
To leverage Code Halo thinking inside their four walls, companies need new technology‑driven solutions, which in turn require new approaches to software development and management. Smart companies are adopting Agile approaches to deliver such solutions. Agile and associated application lifecycle management (ALM) tools produce Code Halos that radically change how work is conducted throughout the organization. These halos hold digital information on people, teams, tools, processes and disciplines within the organization.
Organizations that have tightly aligned Code Halo thinking with Agile methods are unleashing software development activities that are focused more on what matters: applying Agile Code Halos to inform software program management in ways that yield more timely and predictable business.