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A real estate information services company streamlined its data cleansing for 50 million documents annually. Accuracy is 99.5%, and the company is saving 30% in total cost of ownership.READ THE CASE STUDY
Smart packaged solutions to transform for the digital age.
Traditional businesses already have the insights they need for success—hidden among massive amounts of data.
Cognizant Adaptive Data Foundation provides a clear, structured way to source, interpret and consume data.READ MORE
Current data warehouses struggle to keep up with today’s information velocity and volume. They fall short of delivering the meaningful, timely business insights that current markets’ demand.
Cognizant’s BigFrame automates the migration of your data warehouses to next-gen platforms. Business communities can work faster and more efficiently with real-time queries, advanced analytics and machine-learning insights.READ MORE
Serve the content and data your customers are looking for, at the right time and in the right channel.
Cognizant Digital Strategy helps monetize legacy and data assets. Our offerings include:
Adopting a client-centric view is an opportunity to rethink distribution strategies.
Our teams can help you reduce distribution costs and develop delivery models that enable innovative, personalized investment experiences.
Through digital distribution and omnichannel delivery of products and services, your customers gain a consistent experience based on assessment of customer persona and customer journey analytics. The result is a convenient, easy exchange of information.
Cognizant Data Strategy Roadmap and Rollout offerings include:
A leading business information services company with little presence in the fast-growing business-to-business (B2B) digital marketing space wanted to tap into its powerful data assets to quickly enter this new market. The data-rich company asked Cognizant to help it leverage its core data assets.
We began by analyzing the marketplace, quickly recognizing that it was dominated by companies using “probabilistic” data. Cognizant then helped the company evaluate the opportunity and identify its competitive benefit in both data quantity and quality. We discovered that the company had a treasure trove of first-party “deterministic” data, which is more reliable and useful than the probabilistic data most martech companies offer.
Our initial work led to a proof of concept that demonstrated there could be a low-cost way to enter the digital market. Cognizant recommended an agile, cloud-based data management platform that can assimilate large volumes of first- and third-party data from a wide range of sources, as well as combine offline and online digital data.
Cognizant designed and built a data management platform that mashes up and collates large volumes of this data. The platform enables data segmenting for account-based targeting and marketing. It also integrates seamlessly with big marketplaces, such as Google and Facebook. Together with the client, we are also exploring possibilities to expand its lead list and extract more value using machine learning-based modeling.
Cognizant helped the company establish a new line of business, positioning it at the leading edge of martech and adtech, and providing sophisticated B2B user segmentation.
The company is seeing rapid acceptance in the B2B digital marketing space, and it expects to grow this business by 100 percent in 2018. It also expects to generate $35 million of future revenue.
reduction in time to market due to curation of 40 TB of data
target segments created, which can be delivered to all major data marketplaces
partnership opportunities with digital-native companies