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MANUFACTURING

Digital Asset Management Is the Driving Force for Agency and Marketing Efficiency

The Challenge

A global auto manufacturer launched a business transformation initiative to drastically improve the efficiency of its agency, employee and dealer marketing operations around the world. The company reduced its advertising vendors from more than 70 disparate agencies to two. It also wanted to streamline the use of thousands of marketing assets by selecting a digital asset management (DAM) solution. 

As part of the reorganization, the automaker and its agencies launched separate selection processes for the ideal DAM platform. The teams all agreed that Cognizant’s assetSERV™ solution, with its capabilities for storage, management and secured access to assets, would provide the flexibility and security needed for such a large and distributed user base.

Our Approach

With input from the automaker’s agencies, employees, dealers and retailers worldwide Cognizant implemented and configured the most important features of the solution. It is now the core repository for all the company’s global assets.

Our assetSERV solution now connects all the automaker’s business and marketing teams on a single platform, ensuring consistency and collaboration among company stakeholders around the globe.

Global Access Brings Big City Assets to Local Markets 

Today, the automaker’s global employees and partners access these digital collateral assets more than 8,000 times a day as they develop advertising campaigns for their local markets. The reuse and customization of existing assets, including graphics, voiceovers and video, saves the company and its dealers countless hours and hundreds of thousands of dollars per year. The solution also enables instant access to new assets.

$10M+

savings over three years in agency and production costs

11,000+

users across 100+ countries using more than 15 TB of data

Better ability

to understand investment in assets through usage insight

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