How close collaboration empowered an informative capabilities assessment

<p><b>A banking company tackles tech debt with Cognizant's assessment, unlocking improved operations and improved customer experiences.</b></p>

<h4>How outdated technology led to inconsistent customer experiences</h4> <p>A banking holding company did not have the most up-to-date technology to level up its marketing and customer experience. Tech debt led to redundancies, making it difficult to optimize operations. The team reached out to Cognizant requesting a capabilities assessment, seeking validation about their digital transformation path and help to secure buy-in for it.</p> <h4>Charting the path towards a meaningful digital banking transformation</h4> <p>Cognizant worked alongside this banking company’s marketing team to conduct a 12-week discovery and capabilities assessment. The assessment focused on the maturity of people, processes and technology, as well as their strength in the 4Ps—presence, personalization, persistence and partnership.</p> <h4>Driving results</h4> <p>As a result of this assessment, the marketing team received strategic recommendations that, if implemented, would improve internal operations while revolutionizing the customer experience.</p> <p>The recommendations provide insights into:</p> <ul> <li>Crafting behavioral-based omnichannel personalization</li> <li>Establishing a data-driven, real-time contact strategy</li> <li>Creating seamless experiences, across digital and branch, with process-driven campaign iteration, a robust template library and ongoing optimization</li> </ul> <p>Now, the client has a trusted partner to help secure the necessary buy-in for its digital transformation and can implement those changes with ease.</p>